Alternative Flooring is an award-winning, UK-based carpet and rug manufacturer providing rich textures, innovative designs and the finest wool, sisal, coir, seagrass, jute and faux materials.
Whether you’re looking for a carpet, rug or runner, Alternative Flooring is inspired by nature, with many years of experience crafting floor coverings with beautiful textures to elevate depth, interest, and richness in the home.
Having collaborated with some of the UK’s top designers, creating exclusive patterned carpets, including Ashley Hicks, Margo Selby, Ben Pentreath and Ella Doran, Alternative Flooring creates sophisticated, luxurious, naturally soft carpets and rugs. They have also handpicked various famous Zoffany and Liberty fabrics, delivering a medley of gorgeous colour tones and inspiring designs.
Explore Alternative’s design-led textures, patterns and colours